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The seaside locations of Seaburn and Roker are seeing waves of change amid the Sunderland Seafront Regeneration Strategy

Roker and Seaburn: Breathing new life into Sunderland's stunning coastal landmarks

Vestre helped breathe new life into a traditional British seaside resort by bringing a touch of contemporary Scandinavian design to the beach

Sunderland is currently undergoing a major transformation, through more than £2bn of public and private investment citywide. As well as the city centre, other corners of the city are being reimagined to create a more vibrant and dynamic place in which to live, work and play.

 

The seaside locations of Seaburn and Roker are also seeing waves of change. A desire to breathe new life into a traditional British seaside resort has brought a touch of contemporary Scandinavian design to the beach.

 

Completed in 2023, the design was created by Landscape Design Services from Sunderland City Council with furniture designers Vestre. 

 

This safe and inclusive public space continues to bring a smile to the face and enables everyone to enjoy the bracing sea air. Beachgoers can share the wellbeing created by Scandinavians’ famed passion for outdoor life (friluftsliv).

 

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Regeneration boosts tourism and community opportunities.

 

Bringing back the Great British Seaside

 

Roker and Seaburn seafronts are twin beaches in Sunderland, a city on the north-east coast of England. Offering miles of beautiful coastline, the area has been a popular UK holiday destination for centuries. The golden sands and landscaped promenade offer both local people and tourists extensive opportunities for play and relaxation at this popular traditional British seaside resort.

 

Along with many other coastal towns and cities, Roker and Seaburn had seen their fortunes fade with the growth in popularity of affordable overseas holiday travel.

 

Many of the UK’s historic resorts have seen their once fashionable status decline, leading to a challenging economic environment for the local population.

 

 

“Sustainability was a key theme for us throughout the redesign of Roker and Seaburn seafronts.”

 

 

Seeing a need to reinvent both resorts, the Seafront Regeneration Strategy was developed by Sunderland City Council in 2009 to steer the regeneration of Roker and Seaburn seafronts. The aim has been to provide enhanced tourism opportunities and support Sunderland’s aspiration to be the UK’s most liveable city.

 

The strategy, running 2008-2025, identified four main areas for regeneration across Ocean Park, Seaburn Promenade, Cliff Park and the nearby Recreation Park and Marine Walk.

 

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Reconfiguration of the space was compelted with Vestre furniture.

 

Extensive public consultation was originally undertaken to develop a vision and objectives that would ensure the appropriate development of this locally important green/blue space. The community felt that distinct visions for Roker and Seaburn seafronts were desirable as the two have quite different needs and functions.

 

Roker was deemed popular for relaxation, and families loved the peaceful, natural environment.

 

For Seaburn, a greater focus on hospitality and leisure activities was preferred, to offer a more typical British seaside experience.

 

Through this balanced approach, the combined seafront offers something for everyone and enhances the quality of life of both local residents and visitors.

 

 

Sign up to the Vestre Newsletter to discover photos and project case studies from across the world.

 

 

A flexible approach

 

When Sunderland’s seafront was chosen to host the World Triathlon Championship Series in 2023, a difficult decision had to be made about the redesign of a much-loved and award-winning public space.

 

The original design was filled with coastal planting, large boulders and street furniture, much of which could not be easily removed to open up the space for events.

 

At an early stage, the decision was made to entirely reconfigure the seafront through a sustainable approach, with all the existing features being relocated either within the revised design or elsewhere along the seafront.

 

While the new public realm had to function for all day-to-day users, the proposals would also need to support flexible use, including occasional clearance. To enable easy removal and full access, all the furniture therefore needed to be surface fixed and demountable.

 

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Pops of colour line the seafront from the planters and sun loungers.
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Planting has become a key element within the space.

 

Vestre furniture was selected due to its long warranties and sustainable approach. For decades, Vestre has furnished outdoor areas in challenging coastal environments such as Oslo, which is not so climactically different to Sunderland, lying just across the North Sea.

 

They are a community of thinkers, designers, and environmental stewards that have been creating social meeting spaces for 75 years with their furniture design.

 

“Sustainability was a key theme for us throughout the redesign of Roker and Seaburn seafronts and we chose Vestre street furniture due to their eco-credentials,” says Philip Dorian, Principal Landscape Architect at Sunderland City Council.

 

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Now, a successful destination of leisure and practicality.

 

The outlook is bright

 

The ever-popular BLOC range from Vestre fully met the project’s requirements, due to its simple contemporary form, robustness and straightforward surface fixing.

 

Sun benches were chosen to provide comfortable and welcoming seating from which to look out to sea and spot visiting dolphins. The benches’ scale allows for use singly, in couples or small groups.

 

The seating is well used throughout the year and has proved a real success, as the welcoming colours pop on the darkest stormy days of winter and also provide a cheerful holiday vibe during the summer months.

 

Dorian says that, “The range of colours offered was also an important factor, allowing us to add pops of colour to the newly designed public realm. Their BLOC sun benches were chosen for ergonomic comfort and to support flexible use by a range of users, and the large BLOC planters have allowed planting to become a key element of the space.”

 

The palette was chosen to appeal to a wide range of people, and the end result is that everyone feels more welcome.

 

The transformed landscape has successfully refreshed the seafront into a more inclusive and welcoming space.

 

Visitors are overwhelmingly positive about the recent investment and visit in large numbers to walk on the beaches, take a break on a seat, and try the award-winning fish and chips!

 

 

Sign up to the Vestre Newsletter to discover more articles on sustainability and social meeting spaces. 

 

 

Client: Sunderland City Council

Landscape:
 Landscape Design Services, Sunderland City Council

Contractor:
 ARM Pipetek – Nationwide civil engineering company working on the delivery of projects for the public and private sector

Completion:
 2023

Location:
Roker/Seaburn seafronts, Sunderland

 


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