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Best in Activation: Shortlist for The Pineapples awards 2021 announced
These six activation projects are up for a golden pineapple and will present their approach live in front of the judging panel at The Pineapples awards for place, 12-16 July at an online event
The first shortlists have been announced for The Pineapples 2021 awards, including the six projects vying for a golden pineapple for Activation.
The Pineapples are only awards that celebrate the best in making places where people thrive, and are run in association with the Design Council. Launched in 2019 by The Developer, The Pineapples are unique in seeking to celebrate places where people want to live, work, play, shop or learn. Shortlisted projects are presented in front of a live audience and the judging panel. Winners are awarded a golden pineapple trophy; the fruit is a traditional symbol of welcome in UK architecture.
The Design Council has supported The Pineapples since their launch in 2018. This year, with Design Economy 2021, the Design Council is exploring design’s social and environmental impact, as well as its economic contribution, giving us the most comprehensive assessment to date on the state of design in the UK.
The Design Council said: “We are proud to sponsor the Festival of Place and the Pineapple Awards. Our experience and evidence shows that well-designed neighbourhoods can have a transformational impact on us all, improving health and well-being, enhancing the environment and stimulating the economy.”
Get your pass to attend The Pineapples and see 40+ exemplar projects presented by developers and architects as they vie for a golden pineapple for excellence in design, development and placemaking
In 2021, the categories for Place of the Year, Place in Progress, Future Place and International Place are joined by five new categories to celebrate excellence in five specific areas: Community Engagement, Creative Reuse, Public Space, Activation and Sustainable Transport. These five categories replace the former Contribution to Place category.
Shortlisted built projects are visited where possible by at least one judge, who assesses the quality of these places using methodology developed with the Design Council and shaped using the 12 principles of public space by the Gehl Institute.
The shortlisted projects will be presented in front of a live audience during the Festival of Place: The Pineapples, 12-16 July with the winners announced on the final day
Previous winners of the pineapples include Argent, U+I, Walthamstow Council, Urban Splash, Places for People, Wandsworth, Poplar HARCA, St George’s City, Capital & Centric and Allied London.
Shortlist for The Pineapples 2021 – Activation
Peel Media Ltd
In June 2020, within two months of the idea being conceived, MediaCityUK delivered 30 sheds and greenhouses transformed by local artists as dining pods for their restaurants as well as an immersive children’s art trail to rebuild visitor confidence and safely drive footfall
First Base
A month-long exhibition in the Soapworks building with local art collective Centre of Gravity provided a showcase for 60 artists and was curated as a mix of inspiring contemporary art, film talks and performance
The Mayfield Partnership
An historic depot building has been reimagined as a cultural destination with a food market, bars, cultural spaces and more, including the depot itself which provides a covered space for 700 visitors. In addition to restaurants, there are free performances for everyone to enjoy
Lendlease with Michael Grubb Studio
The Meadow is a playable landscape that links to Sayer Street, a contemporary reinterpretation of a modern high street. The result is a playful linear folly offering creative places to meet, work and browse in a biodiverse landscape
Bromsgrove District Council and North Worcestershire Economic Development and Regeneration (NWeDR) with ONE Creative Environments
The Bird Box transformed an unattractive site in Bromsgrove town centre with creative seating, a stage and open areas. It has been a lifeline to local businesses in providing socially-distanced space for small retail outlets and outdoor eateries to serve customers during pandemic restrictions
Copeland
This Grade II* listed Georgian building requiring significant investment had, for decades, been a private golf clubhouse now reinvented as an artistic and community hub including 8 resident solo artists, a sewing school and a multi-use space for yoga, dance, youth theatre and more
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