Placetest: King's Cross Central

This intimate portrait of a young place in London is part of an independent research project undertaken by anthropologist Nitasha Kapoor on behalf of The Developer.

The film outlines some of Kapoor’s key findings about the user experience of King’s Cross Central.

Filmed on location in November 2018, the film includes an interview with Robert Evans, partner at King’s Cross developer Argent, alongside various users of the 67 acre site.

Kapoor’s full report will be published by The Developer in early 2019.

Placetesting lies at the heart of The Developer’s commitment to amplifying the voice of the user and unpicking the key ingredients of what makes a city worth living in.